Local Search Engine Optimization, otherwise called Local SEO, is a specialized area within general SEO. Rather than focusing solely on getting your business seen online, Local SEO utilizes strategies that boost your online presence in nearby search results. It narrows your market to those who are actively seeking someone in the area who provides the products and services they’re looking for.
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When your business relies on foot traffic for part or all of its revenue, Local SEO can be the lifeblood of your marketing. Through this type of optimization, your business name appears in local search results, such as those in the Google Local Pack (the feature at the top of Google’s search list that shows up to three businesses that match a query).
Local SEO is designed to expand your reach to regional consumers in a small area. This approach enables you to optimize your keywords and content based on market research findings about the search intent of individuals in your region. Businesses that target SEO for local reach benefit by including relevant details that connect with potential customers in the area.
Working with an SEO agency like Pillar Point Digital ensures your website is optimized for increased visibility, attracting more customers, and giving you a competitive edge over your competitors. Anyone can create a web page, but not everyone understands the nuances of SEO and how to maximize an online presence to rank in a local market.
The numbers don’t lie. Statistics show that 46% of Google searches are from people who want local answers. Out of those queries, 88% of those consumers contact the local business within 24 hours, and 78% of those searches will bring in offline purchases. But to harness the power of local sales, you need an SEO agency that understands your journey. That’s Pillar Point Digital.
As more businesses become aware of the value of Local SEO, the market competition increases. Let’s get your name out there by using the leads and tools already available to you.
"Google already has a way for your business to show up. Are you using this feature to optimize your visibility? “Google My Business” gives managers and owners the power to control how their business is seen by searchers. Your company profile can include your address, hours of operation, store menu, and other essential details. Google uses this info to rank your site on SERPs, which is where optimization comes in. Whatever you put in your Google My Business profile goes into the local pack, and Google uses that data to connect you to searchers."
What words and phrases are people searching for in your area? Don’t guess — let Pillar Point Digital’s team of professionals do the research for you. We’ll identify the specific terms and phrases your target market is using when searching for your products or services. Through in-depth analysis, we’ll create a strategy that understands the language your audience uses and their intended purpose, optimizing your online content to leverage that information. From there, your business will rank higher in local search results in Google Maps and the Local Pack.
You’ve seen Local SEO in action any time you use a search engine. Now, it’s time to make those algorithms and formulas work for you. Local listings include your business’s name, address, phone number, and other details that help customers find you easily. The better they show up, the more visibility and credibility you have to potential buyers.
Does your business have multiple locations? Local SEO is perfect for you! We’ll create individual online profiles for each location to optimize how they appear in local searches. This way, they stand out, even though they’re the same business. Consistent information across the board increases your brand reputability, but unique geographic targeting through keyword searches and intent bring your local foot traffic to the (correct) door.
No matter how new your business is, you’ve already seen the importance of positive reviews. Yet, it’s more likely for customers to leave negative feedback when there’s a problem than to go out of their way to include a positive review. Local SEO makes this easier. Favorable customer feedback is shared quickly using platforms like Yelp or Google. These positive reviews increase your business’s trustworthiness and credibility — skyrocketing your rankings in local SERPs.
When your potential customers are searching for local businesses, they want to see you as someone connected to the community. Citations (online mentions) and links to other local websites add credibility. However, it’s not a one-way street. Pillar Point Digital helps you collaborate with other local businesses to acquire backlinks from their websites to yours, thereby building trust, authority, and visibility.
Choosing an SEO company to handle something as important as your Local SEO needs is a big decision. Experience and successful testimonials in similar businesses to yours matter. At Pillar Point Digital, we understand your goals, needs, and challenges, and we provide measurable results that you can see. Our specialized knowledge of the industries we serve means every business’s strategy is tailored directly to them. From on- and off-site optimization to Local SEO targeting your ideal market, we’re guiding you every step of the way.
Lead generation is a necessary part of every marketing strategy. The goal is to create consumer interest in a product or service and drive conversion, turning a potential sale into an active customer. Local SEO services drive this lead generation by collecting contact information of nearby consumers and then targeting marketing and sales efforts to the person. A strategic approach to local sales builds a holistic result: increased visibility for your business, strengthened community connection, a better online reputation, and, ultimately, higher profits.
While traditional SEO attempts to make your business seen on a global scale, Local SEO is more narrowly focused. Through targeted keyword searches and other location-specific content changes, Local SEO connects you to a narrow audience shopping in your area.
The time it takes to see results from implementing local SEO strategies varies depending on the level of optimization knowledge, industry competition, and consistency. If you’re working with a professional who understands the market, you can expect to see early results within 3-6 months. By 6-12 months, big changes should be happening.
Multi-location companies and franchises are the perfect audience for local business SEO services. This marketing method helps each location stand out, driving visibility and traffic to you. Instead of being a “generally located” business, a multi-location SEO strategy optimizes your online presence for each spot so it ranks independently in a geographic search.
Local SEO is important for any business that wants to target consumers in its area. Online and service-area owners can use location-based content and optimized searches to increase visibility and trust with nearby customers. This targeted marketing strategy helps you compete with storefront and online competitors.
Local SEO can be itemized into a checklist with the following services: Google Business Profile optimization, NAP (name, address, phone) consistency, local keyword research, location-specific website content, local backlinks and citations, online reviews, and loading speed and user-friendliness on mobile devices.
Before you hire a specialist in Local SEO, ask them about their experience handling businesses similar to yours. What is their strategy to help you rank locally? How do they track and report progress, and how often do they communicate these results to you? What is their pricing, and what does that include? Do they have client testimonials to share?
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