With SEO taking center stage in marketing, there are plenty of experts to choose from. But not all of those providers are right for what you need. Let’s look at what Pillar Point offers and why you should choose our SEO services for your business.
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Some companies provide core SEO, leaving you hanging when you want more specific or localized targets. Other companies help you niche, but skimp on content or website optimization. As a full-service SEO agency, Pillar Point provides a comprehensive approach to all things SEO, from on- and off-page to technical and local services.
You want to stand out from the crowd of competitors in your industry, and we want to help you achieve that. Our agency works with an exclusive clientele, allowing us the time to utilize our expertise to perform a thorough audit of your site and business.
Together, we’ll analyze your goals and target audience, discuss what you’re doing that you like and what you want to change, and determine how we can use SEO to boost your performance. We’ll share the results through ongoing performance tracking and make real-time changes as we see the data in action.
Our comprehensive SEO strategies are tailored to meet your specific needs. But what exactly does this mean? Here, we’ll break down the main categories included in optimizing your website to bring in more traffic and, ultimately, sales.
Your website is the home of your online presence. Each page tells a story to its audience, and to get them there, you must optimize the pieces to rank in search engine results pages (SERPs). On-Page SEO makes this happen using refined page titles, strategic meta descriptions, header tags, and optimized content. We’ll work through the on-page factors to improve page speed, add internal links to streamline keyword and search intent, and make your content clear and relevant. The whole package is a powerhouse that boosts organic traffic and your website’s visibility.
Just as your business’s reputation isn’t solely internal, so do external (off-page) mentions make up part of your online presence. Off-page SEO enhances this factor through strategic practices designed to bolster your credibility and authority, ultimately increasing your ranking in SERPs. Using link building (acquiring high-quality backlinks from reputable websites) and other core strategies, your website will become a trusted, established resource for search engine crawlers and users.
No matter how much they love data, most business owners don’t want to get technical with anything that isn’t directly related to their service or product. That’s where we come in. Our Technical SEO Audit deep-dives into your website's backend and infrastructure, checking for problems that could be limiting your search engine crawlability (how you’re seen in SERPs). Tech audits examine key areas such as site speed, crawlability, indexation, redirects, mobile-friendliness, security, and image optimization. Within the audit, we provide steps to optimize and clean up any problem areas.
We provide consulting and advising over full-service SEO for business owners who want a hands-on role in their website visibility. We’ll guide you as you work to improve your rankings, increase traffic, and use strategies to boost conversions. These services may include an SEO audit, advice on researching your target market for keywords and search intent, technical SEO tips, and other tailored strategies.
Do you feel confident about your on- and off-page SEO processes, but the tech side is more challenging than you want to deal with alone? Our Technical SEO & Consulting Services take the pressure off figuring it all out alone. We’ll work through the backend structure, analyze coding, and check for performance issues to get your website’s visibility at its peak. Our services include fixing broken links and crawl errors, ensuring your HTTPS is secure, enhancing site speed, tweaking for mobile friendliness, and keeping your website clean for a seamless user experience.
An SEO agency is one of those businesses that must do what it says. It’s easy to see when an “SEO expert” doesn’t follow their own strategies. At Pillar Point, our SEO approach and strategies are proven — built on data-driven techniques that adapt to changes in algorithms and consumer trends, and our online presence speaks for itself. We want to help you let go of optimization worries so you can focus on your business’s objectives. When you work with us, you’ll notice that our roadmap includes consistent steps.
Gone are the days of throwing spaghetti at the wall and hoping it sticks. Our thorough SEO audit is the first action step. We’ll evaluate your website’s technical health to see how it’s performing in the categories of crawlability, indexability, and speed. We’ll analyze your on-page SEO content, site structure, and meta tags, and your off-page SEO for backlinks and an online reputation. If there are any opportunities for improvement, we’ll make note and include them in the next step, our SEO roadmap to success.
After our SEO audit, we’ll take what we’ve learned and develop a customized SEO roadmap together. This plan includes an analysis of the competitive landscape to understand what your competitors are doing. It will include a phased action plan that outlines your SEO goals and the necessary tasks to meet them, along with timelines and metrics to determine when each goal is achieved. The roadmap is a guide that explains what we’ll do and when you can expect to see results from the SEO objectives we’ll implement.
Now for the fun part: Implementing and Optimizing. In this step, we take the strategic plan and put it into action. It’s an ongoing piece of the SEO formula that requires continual revision, content building on- and off-site, technical improvements, and monitoring. At all stages of implementation and optimization, data drives our changes.
We don’t just tell you our strategies are working. We use Performance Tracking and Reporting to prove it. This step in our process is ongoing. We’ll consistently measure and analyze the KPIs (key performance indicators) we used as success markers in our plan and determine if the strategies we’ve implemented are working. Through data-driven insights and measurements, you’ll see how your website is performing to guide future decisions.
SEO marketing can benefit most businesses, regardless of their size and scope. Still, some industries are cohesive with SEO marketing agencies to leverage their expertise. Prime candidates to work with Pillar Point include those in the following sectors:
E-commerce: Anyone with an online store can utilize SEO to increase traffic, make their products more visible, and drive sales, competing in a global marketplace.
Finance: Businesses in the financial sector need to establish trust more than many other industries, and they want reputable, qualified leads rather than general traffic. Our SEO strategies create trust and target specific leads in a highly competitive market.
Healthcare: Do you run a private practice, clinic, or hospital? SEO is the tool you need to cultivate your reputation, increase your visibility, and attract new patients.
Professional Services: Service providers, such as consultants, lawyers, and accountants, can maximize their SEO to not only attract clients but also establish themselves as experts in their field.
Real Estate: SEO is a key part of the real estate industry. Agents and developers use this tool to generate leads, target local searches, and keep their properties relevant in a competitive market.
Small Local/Home-Based Businesses: Small in size doesn’t mean small goals. Restaurants, service- and product-based home businesses, retail stores, and more have local targets that require local foot traffic. We’ll get your name in front of those in your area looking for what you provide.
Our ideal clients are business owners/managers who want to increase visibility of their online presence to drive more sales and scale up. In short, they want their business to succeed at a greater level than it currently does. If that sounds like you, connect with our Pillar Point professionals today.
SEO is how a website shows up in search engine results. SEO companies help businesses enhance their visibility by employing proven and innovative strategies, including keyword research, on-page and off-page optimization, and content creation.
SEO strategies rarely result in instant visibility. However, with consistency and guidance from someone who knows what they’re doing, you should see noticeable results within 3-6 months, measurable results within 6-12 months, and long-term growth taking place at 12 months and beyond.
The visible output of SEO may look like increased organic traffic, improved conversion rates, lower bounce rates, and other metrics. As with any metric, it takes time to track and monitor what works and what doesn’t. Monitoring metrics will provide a clear picture of how effectively your SEO strategies are working for your business.
SEO is time-consuming and has a steep learning curve. If you have plenty of time and are comfortable learning the tech side of your business, doing SEO yourself can help you if you’re on a tight budget. For fast growth, competitive industries, or time-saving measures, hiring an SEO agency is the better choice.
SEO may give you early boosts, but for long-term success, you’ll need to continually adapt your optimization to keep up with the ever-changing online algorithms and trends.
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