You’ve been hearing about search engine optimization, or SEO, for a while now, and you’re still on Team Not Sure If It’s For Me. That used to be okay, but as technology evolves, your ecommerce business needs SEO more than ever to stay relevant.
Terms and phrases like “online traffic,” “SERPs,” and “crawlability” are tossed around like they’re household words. It’s time to either deep dive down the rabbit hole of SEO YouTube videos and Instareels, or hire an SEO expert like Pillar Point Digital to make your website visible and competitive.
Organic Search’s Contribution to Sales – 23.6% of all e-commerce orders originate from organic traffic, making SEO a vital sales channel.
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SEO is an ecommerce marketing strategy that combines visibility with increased sales. Statistics show that the more people who visit your website, the more sales you’ll generate. Even if only 1% of visitors order your product or service, 1% of 1,000 is better than 1% of 100. So your goal is to get more of what’s called “organic traffic.”
At Pillar Point Digital, our strategy for sales and visibility includes proven SEO methods that help your business rank higher on SERPs (search engine results pages) — the Holy Grail of e-commerce. Websites that appear on the first page tend to increase brand credibility and trust among consumers. Our ecommerce SEO strategies help you get closer to that finish line.
The professionals you choose to work with on your SEO marketing strategy should have a proven track record of results with other ecommerce businesses. At Pillar Point Digital, our record speaks for itself, but we’re more than just data. We work with an exclusive clientele, ensuring that every business has an ROI-driven, customized strategy tailored to meet its unique goals.
When you choose us to be your ecommerce SEO experts, you’ll get transparent communication from Day One. We’ll work together to ensure your team understands your specific needs and goals, and has a clear picture of what your target audience wants. From there, we’ll audit your site to evaluate your strengths and opportunities for growth, then create a custom SEO strategy.
Our connection doesn’t stop when the optimization is done. SEO results take time. We strive to keep regular communication through performance metric reports and conversion rates, as well as meetings to discuss what is and isn’t working, and shared insights and recommendations. We know that we’re the SEO experts, but you know your business.
SEO changes quickly. Pillar Point Digital stays on the cutting edge of SEO best practices, evolving your e-commerce site to stay on top and ahead of the trends. Our focus is on converting traffic into sales for you, and you’ll have a dedicated team of experts to get the job done.
Take a minute and input your product or service into your favorite search engine query box, then hit enter. If you don’t rank on the first page for traditional or Local SEO, you need an ecommerce SEO expert.
This marketing investment gives you a competitive advantage over others in your industry. SEO gives you online visibility in search engine rankings, increasing traffic and sales and spotlighting your brand’s authority and credibility. With technical fixes and on- and off-site SEO strategies, the user experience is enhanced and the algorithms are mastered. Hiring an SEO company to handle this ongoing, complex task saves you time and resources, resulting in a significant return on your investment.
Pillar Point Digital is a full-service e commerce SEO agency, so you don’t have to hunt and peck to put together all your website’s optimization tools.
Your dedicated team handles features like:
1. SEO audits for a customized plan tailored to you
2. Social media marketing
3. Creating brand and product consistency across ecommerce platforms
4. Metric monitoring to measure traffic, conversion to online sales, and the overall performance of strategies implemented
5. Content creation
6. Outreach to high-authority websites for backlink building
If it helps your website’s visibility and brings you online traffic, our team of expert SEO strategists has you covered. Contact us today to discover how Pillar Point Digital can transform your online presence into an SEO-friendly website that impresses the algorithms — and your customers.
Digital marketing strategies, known as “ecommerce SEO,” are services designed to enhance the visibility and authority of an online store in search engine results. This optimized website structure and content ultimately drive more traffic to the site and increase sales.
Many people believe the ecommerce myth that once they build a website, people will come. The reality is that unless you give someone your site’s URL directly, you’ll need SEO to attract unpaid traffic, rank higher on SERPs, and build your trust and credibility. Quality SEO delivers a better user experience, which translates to higher conversion rates.
Optimizing your ecommerce website professionally will instantly improve its presence, but the benefits likely won’t begin to be “seen” on SERPs for 3-6 months. Within 6-12 months of implementing consistent strategies and tracking metrics, you should notice significant differences, and by 12 months, you’ll have achieved scalable growth.
Pillar Point Digital is a full-service ecommerce SEO agency. Our strategies include website auditing and creating and implementing a roadmap that manages your on- and off-page and tech-side SEO. Our results are made transparent and visible through ongoing data and metric performance analysis and reporting.
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