Ecommerce SEO to Grow Your Online Store

Boost your online store traffic, sales, and visibility with expert SEO strategies.

We craft performance-driven SEO strategies that position your products where buyers search. Through hands-on optimization, data-backed insights, and years of ecommerce experience, Pillar Point Digital helps stores rise above competitors and convert visibility into measurable sales growth.

Rank. Convert. Grow Online

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Why Your Online Store Needs Ecommerce SEO Services

You’ve been hearing about search engine optimization, or SEO, for a while now, and you’re still on Team Not Sure If It’s For Me. That used to be okay, but as technology evolves, your ecommerce business needs SEO more than ever to stay relevant.

Terms and phrases like “online traffic,” “SERPs,” and “crawlability” are tossed around like they’re household words. It’s time to either deep dive down the rabbit hole of SEO YouTube videos and Instareels, or hire an SEO expert like Pillar Point Digital to make your website visible and competitive.

Organic Search’s Contribution to Sales of all e-commerce orders originate from organic traffic, making SEO a vital sales channel.

Our Ecommerce SEO Strategy for Sales & Visibility

SEO is an ecommerce marketing strategy that combines visibility with increased sales. Statistics show that the more people who visit your website, the more sales you’ll generate. Even if only 1% of visitors order your product or service, 1% of 1,000 is better than 1% of 100. So your goal is to get more of what’s called “organic traffic.”

At Pillar Point Digital, our strategy for sales and visibility includes proven SEO methods that help your business rank higher on SERPs (search engine results pages) — the Holy Grail of e-commerce. Websites that appear on the first page tend to increase brand credibility and trust among consumers. Our ecommerce SEO strategies help you get closer to that finish line.

Keyword Research for Ecommerce Websites

What words and phrases are your potential customers searching for? Keyword research gives you the words and phrases that are trending so you can design natural, helpful content around them. Our certified SEO experts track these evolving keywords using specialized tools and competitor analysis. Prioritizing results based on search volume and competition, we strategically place them on your product pages, meta descriptions, categories, and blog posts. These keywords are then “crawled” to determine SERPs and used to improve your site’s visibility.

On-Page Optimization for Product & Category Pages

What strategy are you using for product descriptions in your ecommerce stores? If you’re describing the item but not using on-page optimization, you’re missing a simple opportunity to boost visibility and get your products seen by a wider audience.

Optimizing product and category pages involves adding keyword-rich title tags and meta descriptions, refining your high-quality product images with descriptive alt text, and crafting content around unique information and rich snippets of data. The entire user experience should be smooth, but each detail involved can be a source of optimization.

Technical Ecommerce SEO Fixes

Hiring an ecommerce SEO firm means you don’t have to deal with the back-end technical stuff that bogs your website down and shadows it from the search engine crawlers. We’ll resolve any technical SEO issues to ensure your site loads instantly, is mobile-friendly, and has an optimal site structure for crawlability and indexability. Tech SEO takes any “bugs” in your site and fixes them, making your website “healthy” so search engines can see it and rank you.

Content Marketing & Blogging for Ecommerce

To be considered an authority in your ecommerce sector, you need content that fills a pain point or is otherwise helpful. This step of SEO involves creating content, such as blogs, images, videos, and interactive content, that attract and engage your audience, and then marketing that content to increase your ranking. Content marketing and blogging are one of the most in-depth and time-consuming parts of SEO, but you don’t have to worry about that — our professionals do this for you, and you reap the benefits through more traffic and sales.

Link Building & Authority Growth

Everything we’ve discussed so far is what’s called “on-site SEO,” or optimizing that’s done directly to the website. Off-site SEO is another part of our services, primarily accomplished through Link Building and Authority Growth. In this step, we find other reputable websites in similar or parallel industries, connect them with you, and create content, such as guest blogging, that “backlinks” to your website. When searchers head to the new content on these high-authority sites, they’ll be directed to your products/services. The results? More organic visitors to you, and a hefty bump in your authority to search engine crawlers!

Mobile SEO & Site Speed Optimization

Your content is live and optimized with strategic keywords and meta descriptions — but the work isn’t done yet. With 76% of U.S. adults shopping via smartphones and mobile commerce driving nearly 60% of total ecommerce sales (over $4 trillion), speed and mobile-friendliness are crucial.

If your site takes longer than 3 seconds to load, users move on. We’ll optimize your site using Google PageSpeed Insights, responsive design, browser caching, and compressed images to deliver a seamless experience that captures attention and keeps shoppers engaged.

Why Choose Us As Your Ecommerce SEO Agency

The professionals you choose to work with on your SEO marketing strategy should have a proven track record of results with other ecommerce businesses. At Pillar Point Digital, our record speaks for itself, but we’re more than just data. We work with an exclusive clientele, ensuring that every business has an ROI-driven, customized strategy tailored to meet its unique goals.

When you choose us to be your ecommerce SEO experts, you’ll get transparent communication from Day One. We’ll work together to ensure your team understands your specific needs and goals, and has a clear picture of what your target audience wants. From there, we’ll audit your site to evaluate your strengths and opportunities for growth, then create a custom SEO strategy.

Our connection doesn’t stop when the optimization is done. SEO results take time. We strive to keep regular communication through performance metric reports and conversion rates, as well as meetings to discuss what is and isn’t working, and shared insights and recommendations. We know that we’re the SEO experts, but you know your business.

SEO changes quickly. Pillar Point Digital stays on the cutting edge of SEO best practices, evolving your e-commerce site to stay on top and ahead of the trends. Our focus is on converting traffic into sales for you, and you’ll have a dedicated team of experts to get the job done.

Benefits of Hiring an Ecommerce SEO Expert

Take a minute and input your product or service into your favorite search engine query box, then hit enter. If you don’t rank on the first page for traditional or Local SEO, you need an ecommerce SEO expert.

This marketing investment gives you a competitive advantage over others in your industry. SEO gives you online visibility in search engine rankings, increasing traffic and sales and spotlighting your brand’s authority and credibility. With technical fixes and on- and off-site SEO strategies, the user experience is enhanced and the algorithms are mastered. Hiring an SEO company to handle this ongoing, complex task saves you time and resources, resulting in a significant return on your investment.

Ecommerce SEO Services We Offer

Pillar Point Digital is a full-service e commerce SEO agency, so you don’t have to hunt and peck to put together all your website’s optimization tools.

Your dedicated team handles features like:

SEO audits for a customized plan tailored to you
Social media marketing
Creating brand and product consistency across ecommerce platforms
Metric monitoring to measure traffic, conversion to online sales, and the overall performance of strategies implemented
Content creation
Outreach to high-authority websites for backlink building

If it helps your website’s visibility and brings you online traffic, our team of expert SEO strategists has you covered. Contact us today to discover how Pillar Point Digital can transform your online presence into an SEO-friendly website that impresses the algorithms — and your customers.

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FAQs

What are Ecommerce SEO services

Digital marketing strategies, known as “ecommerce SEO,” are services designed to enhance the visibility and authority of an online store in search engine results. This optimized website structure and content ultimately drive more traffic to the site and increase sales.

Why do ecommerce websites need SEO?

Many people believe the ecommerce myth that once they build a website, people will come. The reality is that unless you give someone your site’s URL directly, you’ll need SEO to attract unpaid traffic, rank higher on SERPs, and build your trust and credibility. Quality SEO delivers a better user experience, which translates to higher conversion rates.

How long does it take to see results from Ecommerce SEO?

Optimizing your ecommerce website professionally will instantly improve its presence, but the benefits likely won’t begin to be “seen” on SERPs for 3-6 months. Within 6-12 months of implementing consistent strategies and tracking metrics, you should notice significant differences, and by 12 months, you’ll have achieved scalable growth.

What’s included in your Ecommerce SEO services?

Pillar Point Digital is a full-service ecommerce SEO agency. Our strategies include website auditing and creating and implementing a roadmap that manages your on- and off-page and tech-side SEO. Our results are made transparent and visible through ongoing data and metric performance analysis and reporting.