Technical SEO services that fix what is holding your rankings back

Technical SEO services make sure search engines can crawl your site, index the right pages and load them quickly for real visitors. We find the problems quietly costing you rankings, such as blocked pages, duplicate URLs, slow templates and JavaScript Google cannot read, then fix them or hand your developer a clear, prioritized list.

What is technical SEO, and why does it matter?

Technical SEO is everything about your site that affects whether search engines can find, understand and trust your pages, separate from the words on them. Great content does not rank if Google never indexes it, or indexes three duplicate versions of it and picks the wrong one.

Most sites we look at have a few of these problems, and they are rarely visible from the front end. The site looks fine to you. Google sees something different.

Signs your site needs technical SEO work

Pages you care about are missing from Google, or Search Console shows lots of "Crawled, currently not indexed"
Traffic dropped after a redesign, migration or theme change
Google shows odd URLs in results, like filtered, tagged or parameter versions of your pages
Mobile pages feel slow, or Core Web Vitals are failing in Search Console
Your site relies on a JavaScript framework and some content never seems to rank
You have published good content for months and rankings still have not moved

What our technical SEO services include

Crawling

We review robots.txt, XML sitemaps, redirect chains, broken links and crawl waste, so search engines spend their time on the pages that make you money instead of on filters and dead ends.

Indexing

Canonical tags, noindex rules, duplicate and thin pages, and the Search Console page indexing report. The goal is simple: one clean, indexable URL for every page you want to rank, and nothing indexed that should not be.

Core Web Vitals and page speed

We measure Largest Contentful Paint, Interaction to Next Paint and Cumulative Layout Shift on real mobile pages, then trace slow scores back to the cause, which is usually oversized images, heavy themes, render-blocking scripts or too many apps and plugins.

Site architecture and internal linking

How pages connect matters. We look at URL structure, click depth and internal links so your most important pages are easy to reach and clearly signal what they are about.

JavaScript rendering

If your content or links only appear after JavaScript runs, we check what Google actually renders and fix the gaps, whether that means server-side rendering, pre-rendering or simply moving key content into the HTML.

Structured data

Schema markup for products, services, articles, FAQs, breadcrumbs and your organization, tested and kept honest so it matches what is on the page. Clean structured data also helps with AI search, which we cover on our answer engine optimization page.

Technical SEO for Shopify and WordPress

Shopify

Shopify creates duplicate product URLs through collections, auto-generates tag and filter pages, and limits what you can change in robots.txt. App scripts pile up and slow the theme. We know where those problems hide and how to fix them without breaking your store. More on that on our Shopify SEO page.

WordPress

WordPress gives you more control, which also means more ways to go wrong: plugin conflicts, bloated page builders, indexable archive and attachment pages, and SEO plugin settings that fight each other. We run our own site on WordPress and Elementor, so we deal with these trade-offs firsthand.

Custom and headless sites

For custom builds and JavaScript frameworks, we work alongside your developers, writing tickets they can act on and checking the fixes once they ship.

Our technical SEO process

1. Crawl and audit.

A full crawl plus Search Console, speed and log data where available. You can start with our free SEO audit.

2. Prioritize.

Every issue is ranked by likely impact and effort, so the fixes that matter most go first.

3. Fix or brief.

We make the changes ourselves where we have access, or write clear tickets for your developer.

4. Verify.

We recrawl, check indexing and Core Web Vitals, and confirm each fix actually worked.

5. Monitor.

Ongoing checks so new templates, apps and releases do not quietly undo the work.

Technical SEO agency, consultant or in-house developer?

A good developer can fix most technical issues once someone tells them exactly what is wrong and why it matters for search. That diagnosis is where a technical SEO agency or consultant earns its fee. We work either way: as a hands-on technical SEO consultant for your team, or as the agency that handles the fixes end to end. Technical work is also the foundation for everything else we do in SEO, from ecommerce SEO to SaaS SEO.

Why work with Pillar Point Digital?

We are founder-led, so the person who audits your site is the person you talk to. We explain problems in plain language, show you why each fix matters, and tell you when something is not worth the effort. If your site is technically healthy, we will say so and point you at what will actually move rankings.

Technical SEO services FAQs

What do technical SEO services include?

Usually a full crawl and audit, then fixes for crawling, indexing, site speed and Core Web Vitals, site architecture, JavaScript rendering and structured data. The exact scope depends on your site, and we lay it out after the audit.

How is a technical SEO audit different from a regular SEO audit?

A regular SEO audit looks at content, keywords and links as well as technical issues. A technical SEO audit goes deeper on how search engines crawl, render and index the site. Our free SEO audit is a good first look, and the paid technical work picks up from there.

How long does technical SEO take to show results?

Some fixes, like unblocking pages or correcting canonicals, can show up within a few weeks once Google recrawls. Bigger changes such as site architecture or speed work usually take a few months to show their full effect.

Do I need technical SEO if my site is on Shopify or WordPress?

Yes. Both platforms handle the basics, but each creates its own issues, like duplicate collection URLs on Shopify or indexable archive pages on WordPress, that need someone to catch and fix them.

Can you work with our developers?

Yes. Many clients have their own developers, and we write clear, prioritized tickets for them and check the fixes after they ship.

Does technical SEO help with AI search?

It helps. AI search tools still depend on pages that can be crawled and understood, and clean structure and schema make your content easier to quote. Technical SEO is the base, and our generative engine optimization work builds on it.

How much do technical SEO services cost?

It depends on the size and complexity of your site and whether we make the fixes or brief your team, so we price it after the audit. You will see the scope and cost before you commit.

Find out what is holding your site back

Book a strategy call and we will walk through the technical issues on your site, which ones matter, and what we would fix first. Prefer to start with data? Request a free SEO audit and keep the findings either way.