SHOPIFY SEO · FOUNDER-LED
Shopify SEO services that grow revenue, not just sessions
Most Shopify stores leak organic revenue through duplicate collection pages, thin product descriptions, and theme bloat. Our founder-led Shopify SEO services fix the platform’s quirks and build traffic that converts, verified in Ahrefs and your revenue reports.
Free audit · 6-month week-by-week roadmap · no long-term contracts
Why stores hire us
- Collection and product page architecture done right
- AI search (ChatGPT, AI Overviews) included
- A founder on every account
- Free audit before any contract
Why Shopify is different
Shopify gets you selling fast. It also hands you a pile of SEO problems.
Shopify is a brilliant platform for selling and a tricky one for ranking. Out of the box, most stores ship with duplicate content from /collections/…/products/ URL paths, tag pages that index thin variations of the same collection, pagination that wastes crawl budget, and apps that inject render-blocking scripts on every page.
A generic SEO agency treats a Shopify store like any other website and wonders why results stall. A Shopify SEO expert starts with the platform’s specific failure points, then layers keyword-mapped collections, product copy that sells and ranks, and the structured data Google and AI engines need to recommend your products.
Duplicate URL cleanup
Canonicalization of product URL paths, tag page noindexing and pagination handling, so Google sees one authoritative version of every page. It also means checking how Shopify handles redirects and URL paths.
Collection page architecture
Collections mapped to real search demand. It’s the move that pays off most in Shopify SEO, and the one most stores never make. It’s the same principle behind how category pages win commercial keywords.
Speed and theme performance
App audit, script cleanup and image optimization to pass Core Web Vitals without rebuilding your theme. When we’re speeding up a slow Shopify store, the first question is which apps still earn their place.
WHAT'S INCLUDED
Shopify SEO services: what's included
Our Shopify SEO services cover six areas: technical fixes, keyword-mapped collections, product pages, content, links and AI search. We prioritize them from your audit, so you are not paying for work your store doesn’t need. Your audit decides the mix.
01
Technical SEO fixes
Crawl analysis, duplicate content fixes, schema markup and Core Web Vitals, prioritized and fixed on a schedule. We start from the checklist we run for every client, then decide what to fix first on a Shopify store like yours.
02
Keyword-mapped collections
Collection and product keyword research mapped to your catalog, so every page targets demand that exists.
03
Product page copy and SEO
Descriptions that rank and convert, with review schema and merchant listing optimization for Shopping surfaces. On Shopify, product page SEO also means checking where title tags and meta descriptions go.
04
Content and blog strategy
Buying guides and comparison content that pull top-of-funnel shoppers into your collections. If you keep part of the content in-house, practical tips for improving your Shopify store’s SEO help your team stay on track.
05
Link building and digital PR
Real links from real sites. That’s the authority Shopify stores need to outrank marketplaces.
06
AI search optimization
Structured so ChatGPT, Claude and Google AI Overviews recommend your products, tracked monthly. It starts with checking your store’s structured data, and it ties into our AI search optimization work.
Who to hire
Shopify SEO company, consultant or freelancer: who should you hire?
| Who you hire | What you get | Best fit | Trade-off |
|---|---|---|---|
| Shopify SEO freelancer | One person, often found on a marketplace, usually paid hourly or per task | A small store with a short, defined fix list | Quality varies widely, and you manage the work |
| Shopify SEO consultant | A senior specialist who diagnoses and advises, and may or may not implement | A store with a developer who can ship the fixes | The advice still needs someone to do the work |
| Shopify SEO agency or company | A team covering technical, content and links, on a retainer | A store that wants SEO handled end to end | Larger agencies can hand you to junior staff |
| Shopify’s own expert services or Partner directory | Help sourced through Shopify | Merchants who want to start from Shopify’s own list | You still compare providers yourself |
Where Pillar Point fits
We’re a founder-led Shopify SEO agency that works like a consultant. A founder diagnoses your store, writes the plan and stays on the account. Our team implements the plan, or you take it to your developer, or you do it yourself. If you already have a strong developer and only need direction, a consultant may suit you better, and we’d rather you know that up front.
Whoever you talk to, bring a short list of questions to ask before you hire anyone.
Pricing
How much does Shopify SEO cost?
Most SEO providers bill a monthly retainer, and ShopExperts, a Shopify-expert marketplace, puts small-store retainers at $1,000 to $2,500 a month in its 2026 guide, mid-market stores at $2,500 to $7,500, and growth programs at $7,500 to $15,000. One-time technical audits run $500 to $2,500.
What a Shopify SEO company charges depends less on the label than on scope. These are the things that move the price:
- Catalog size and technical debt
- How competitive your category is
- How much content you need
- Link building and digital PR
Billing models vary too. Ahrefs’ 2023 to 2024 survey of 439 SEO providers (all industries, not Shopify only) found average monthly retainers of about $1,350 for freelancers, $3,200 for agencies and $3,250 for consultancies. Average hourly rates were about $72, $99 and $171 in the same order, and the most common retainer band was $501 to $1,000 a month.
We charge a flat monthly retainer based on catalog size and competition. You get an exact number with your free audit findings, before you commit to anything.
When budgeting, plan around your audit findings, since price follows your store’s scope.
Sources: Ahrefs SEO pricing survey (published Dec 2023, updated Aug 2024); ShopExperts Shopify SEO cost guide (May 2026).
Agency-wide results from client reports, May 2026
12x
Blended ROAS across managed ad accounts
$684K+
Client revenue tracked in one month
May 2026 client reports
12.8x
Organic traffic growth in 7 months
SEO, ecommerce store
2
Founders hands-on
on every account
Three steps, no commitment
Start with a free Shopify SEO audit
The audit is the same whether or not you hire us, and it’s where the cost and timeline questions get answered for your store specifically.
STEP 1
A free audit of your store
We crawl your store, audit your collections and apps, and benchmark you against the competitors taking your traffic.
STEP 2
Findings call with a founder
30 minutes: what’s broken, what we’d do and what results to realistically expect, with a 6-month roadmap.
STEP 3
Decide with the plan in hand
Work with us, take the plan to your developer, or DIY it. The audit is yours either way.
What the audit covers
- A crawl of your store
- Duplicate URLs and tag pages
- Your collections, checked against search demand
- App and theme scripts slowing your pages
- The competitors taking your traffic
Guides to read before you hire anyone
- The ecommerce SEO checklist we run for every client: the list we work through on every client store
- Category page SEO: how any store’s category pages win commercial searches
- Product page SEO: what to fix on the pages where shoppers buy
FAQs
Questions store owners ask us
How is Shopify SEO different from regular SEO?
The fundamentals are the same, but Shopify adds platform-specific issues: duplicate product URLs, auto-generated tag pages, limited robots.txt control and app script bloat. We fix those first, and then standard SEO actually works. If you’re still choosing a platform, it’s worth knowing where Shopify helps and limits SEO.
Can you work with our existing theme and apps?
Yes. We audit what you have, remove what hurts, and optimize what stays. A full theme rebuild is almost never required for SEO results.
How long until we see results?
Technical fixes show impact in weeks. Collection-page rankings typically build over 2 to 4 months, and meaningful revenue growth over 3 to 6. Your audit gives a timeline for your store specifically, since how long SEO takes depends on where you start.
Do you also run Google Ads for Shopify stores?
Yes. See our Google Ads management service. SEO and ads work better together because each shows the other which searches convert.
What does it cost to work with you?
We charge a flat monthly retainer based on catalog size and competition, and you get an exact quote with your free audit findings. Market ranges and what drives them are in the cost section above.
Should I hire a Shopify SEO consultant or an agency?
Hire a consultant if you have a developer and need a diagnosis and a plan. Choose an agency if you want the work handled end to end. We’re a founder-led Shopify SEO agency that works like a consultant, so a founder diagnoses the store and our team implements. There’s a side-by-side comparison above.
Do you work with Shopify Plus stores?
Yes. The fundamentals are the same, and we’d look at how your store is set up on your findings call.
Can you do SEO on Shopify?
Yes. Shopify lets you edit page titles, meta descriptions and image alt text, and it builds your sitemap.xml automatically. You can customize robots.txt with a robots.txt.liquid template (Shopify Support won’t help with those edits) and hide pages with a noindex tag. The platform quirks are what we fix first, starting with how Shopify’s sitemap and robots.txt work.
What's in the free Shopify SEO audit?
We crawl your store, check duplicate URLs and tag pages, compare your collections against search demand, find the app and theme scripts slowing your pages, and benchmark the competitors taking your traffic. It’s free, and the plan is yours whether or not we work together. Here’s how the audit and findings call work.
Related: Ecommerce SEO · SEO Services · AI Search / GEO
Get a free audit, keep the plan either way
30 minutes with a founder. Real findings for your business, zero pressure, whether or not we work together.
Or call a founder now: (260) 254-7730
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