In the past, if you wanted to get your name in front of a wide audience, you had two options: print or radio media. Today’s technology has changed the game, and it’s changed the control you have over how you pay for your advertising, too.
Now, if you don’t want a long-term, expensive campaign, you can invest in PPC advertising services. This type of pay per click PPC management service is where an advertiser pays a platform or publisher a set fee to place a targeted search ad on websites, social media, and Google Ads (or other search engines). When a user clicks a targeted advertisement, the fees accrue.
It becomes a win-win: If no one is clicking, you didn’t waste money on a PPC strategy like a Google ads campaign that had no traction. But if it’s frequently clicked, your sales should be bringing in an ROI from your targeted ads.
Digital marketing through pay per click management using tools like Google ads has shifted the landscape of advertising. PPC campaigns, when designed and implemented well with a PPC management service, can drive traffic to your website, generate quality leads, and boost sales.
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You’ve seen PPC offered through direct advertising with social media platforms like Facebook Ads. So if it’s that easy, why do you need to hire a PPC management agency to do PPC ads and search ads marketing for you?
The reality is that the foundation of a solid PPC strategy relies on thorough research and a deep understanding of your target market, as well as the latest SEO trends and algorithms. If you aren’t keeping up with the data, you could be releasing campaigns that flop at best and cost you money when there’s online engagement and no sale (and wasted ad spend) at worst. That’s why a PPC management service is essential.
PPC ads are more than a picture and a call to action. They’re a whole PPC strategy. The stages of a campaign implemented by PPC management service providers include:
One PPC ad can take a PPC company hours — even weeks, with research and testing — of action. If you don’t have the time, knowledge, or resources to do this thoroughly, a PPC management company is a wise investment.
At Pillar Point Digital, our PPC management services develop, implement, and monitor campaigns tailored to your business’s goals. We learn your needs, research your target market, and design campaigns and strategies around them. From there, your dedicated team takes care of placing PPC ads and tracking metrics, then reporting the findings directly to you.
Ready to see how pay-per-click campaign management can help your business reach your goals? Pillar Point Digital is a full-service search engine optimization (SEO) and PPC agency that includes multiple benefits. When you work with us, you get:
1. Experts who have extensive knowledge in your industry.
2. A website and PPC audit to recognize and implement opportunities for growth.
3. A dedicated team that runs and monitors your PPC campaigns, so time isn’t wasted on ineffective strategies.
4. Data that guides you proactively to plan for seasonal trends, market fluctuation, and factors that impact your marketing strategy and inform your paid search campaigns.
5. Professionals who know how to reduce budget waste by watching for click fraud and other red flags.
6. Greater returns on ad spend that only happens when you work with a reputable PPC agency.
7. Proven results, shared outcomes in previous work, and hard numbers that show we know what we’re talking about.
8. Detailed, transparent reporting so you know how your campaign is performing.
PPC is a type of advertising that can save you money and bring in sales, but it’s also one that not all SEO agencies are comprehensively familiar with. You need someone who knows the PPC management service landscape to handle your paid search campaigns. Pillar Point Digital’s experts stay ahead of the curve, bringing our clients the latest innovative tools, strategies, and changes in PPC campaigning.
How is PPC marketing different from SEO? Which type of advertising is better for you, a PPC company or an SEO agency?
Both options are beneficial for any business with an online presence. However, ad campaigns through PPC management services work well when you want results fast, sometimes as soon as the first day the ad is placed. It’s also ideal for businesses that want to target a niche audience using factors like location, income level, and other specific demographics. Finally, if your ad campaign is limited, you don’t want to sign a year-long contract with an SEO agency to have them promote your “limited time offer” or a new product launch. PPC management services can create advertising campaigns that are best in those situations.
On the other hand, search engine optimization is the preferred strategy for long-term, scalable growth, which is different from PPC marketing. When you want your entire website optimized to rank well in SERPs, bring in more organic traffic, and showcase your authority in your industry, SEO is the strategy that gets you to those goals. It can take three months or longer for results to show, but it’s a tried-and-true method that works when done correctly. You can find a PPC agency that knows how to do this, like Pillar Point Digital, which is an optimal way to weave through all your digital marketing needs, whether SEO or pay per click management campaigns.
When you partner with the best PPC management company for your advertising, it’s vital to know that you can trust them to understand your business’s goals and your target audience’s needs and desires. At Pillar Point Digital, our digital marketing expertise goes deep, but we only work with an exclusive clientele to ensure our specialized knowledge isn’t spread thin.
Your dedicated Pillar Point team will navigate the complex digital marketing landscape so you don’t have to. We’ll save you time and resources by planning, executing, and monitoring your PPC campaign. The results? Better customer interaction, optimal budget allocation, detailed reporting, and improved ROA. When your audience knows your brand is reputable and trustworthy through well-designed ads and paid search campaigns, you’ll see the effects in your bottom line. The work is complex, but with the right PPC marketing management services, it’s simple.
Strategy matters, but how you roll out your PPC campaign — and follow up with it — is also important. Our process takes you from start to finish, ensuring your campaigns are effective and your results are meaningful.
What can you expect to see when you work with your Pillar Point Digital team? Your PPC campaign management services should look similar to this:
Stage One: Strategy and Planning – In this stage, we work together to define your objectives (specific and measurable) for each PPC campaign. This is the research-intensive stage that includes learning your audience and competition and identifying high-intent, relevant keywords that connect the ad to the target market.
Stage Two: Creating the Campaign – Your team will structure the campaign and ads to ensure they receive the best performance. Ad copy, CTAs, ad extensions, and landing page optimization take place here.
Stage Three: Implementing and Optimizing – There’s a bidding strategy that takes place before you release your campaign. This part is a cost control measure that maximizes efficiency. Now that your campaign is designed, it’s also time to refine your audience to reach only the most qualified users. To do that, we’ll include negative keywords — words that are excluded because they aren’t relevant to your business. This saves money, too, reducing wasted ad spend. Finally, Stage Three involves A/B Testing to look at different ad copy and other elements to see which option performs best with your target audience.
Stage Four: Refining and Optimizing – Once your campaign is released to the platform, we’re not done yet. Pillar Point Digital strives for continuous improvement. Our PPC optimization process employs consistent monitoring and analysis, including adjustments as necessary to adapt to user behavior and competition.
With our strategy, your campaigns are only released when they’re ready to be relevant and successful. No wasted ad spend, no time spent wondering if what you’re doing is going to work. We want you to be highly satisfied with our PPC services, which happens when you see the results. Ready to get started? Contact Pillar Point Digital today, and see how quickly the action — and the sales — begin when you work with a high-quality PPC management service agency.
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